Cody  W. Hoerauf


Hey, so I refuse to talk about myself in third person. I’m a born, raised, and currently based in New York creative. I received my BFA in Graphic Design from the Savannah College of Art & Design. With over 8 years of experience in the industry, I have previously worked at Jones Knowles Ritchie and DesignBridge.

Currently I am freelancing and take clients on a limited basis. If you are interested in working with me please inquire about my availability below:

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PACKAGING

Budweiser: Freedom Reserve


Building on Budweiser’s longstanding support of American veterans this specialty red lager was brewed by Budweiser’s very own veterans. The beer itself is inspired by George Washington’s hand-penned recipe from his personal military journal dating back to 1757. A portion of proceeds sold this summer benefiting Folds of Honor — a nonprofit organization providing educational scholarships to families of fallen and disabled soldiers. As of this year, Budweiser has raised $14 Million in support of Folds of Honor.

AWARDS:

The Dieline Awards: Beer Packaging 2nd place ’19














PACKAGING

Budweiser: Copper Lager


Honoring the 85th anniversary of Prohibition’s Repeal, Budweiser partnered with Jim Beam to create a limited edition beer. Both of these iconic American alcohol brands persevered through Prohibition which was the foundation for this collaboration. Since Copper Lager’s launch, there has been gains in brand health and overall higher perception of the Budweiser mother brand.

AWARDS:

D&AD: Packaging Design Shortlisted ‘19




© CODY HOERAUF 2023